The smart egg that shows you when it's boiled to perfection

I couldn't decide whether to title this post "Markets In Everything" or "Why Do We Over-Engineer Some Things?" ;-)

The smart egg that shows you when it's boiled to perfection - Britain - Times Online: "The smart egg that shows you when it's boiled to perfection

DESPITE the best efforts of Delia Smith, millions of Britons will readily admit that they cannot boil an egg.

The experts at the British Egg Information Service have been inundated with queries — so much so that they have decided to eliminate the guesswork once and for all.

Their solution? A self-timing egg imbued with the powers of heat-sensitive invisible ink that turns black the minute that it is ready. All you need to do is decide whether you prefer your eggs soft, medium or hard-boiled, and buy accordingly.

A spokeswoman for Lion Quality Eggs, the service’s quality assurance scheme, said: “We had a lot of inquiries. We said OK, this is a big issue — people can’t even boil an egg.”

The self-timing eggs will go on sale this autumn. But whether the aficionados will agree that the result is a perfectly boiled egg is far from certain."

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