Is NY City Municipal water really that good?

I'm curious to see how far/where this goes. (ht: BoingBoing)

Tap'dNY - Purified New York City tap water: "Tap'dNY is a New York City bottled water company with a local twist and knack for honesty. We don't travel the world from Fiji to France seeking water or offer the usual bottled water gimmicks. We work with NYC’s public water system to source the world's best tasting tap water, purify it through reverse osmosis and bottle it locally, leaving out ludicrous transportation miles.

We offer an honest and local alternative to thirsty New Yorkers, giving them a smarter choice: to drink their own (award winning) water. Read our manifesto to see what we stand for, learn more about us and check out our blog to see what Tap'dNY is all about."