Rye Whiskey is Back

"So bye-bye, miss American pie. Drove my Chevy to the levee, But the levee was dry. And them good old boys were drinkin' whiskey and rye Singin', 'this'll be the day that I die. "this'll be the day that I die.'"
-- Don McLean, American Pie

Rye is back, it's trendy again. Now I can ask for it and not look like I'm from 60 years in the past. ;-) (pic from ri1)

From the press release ...
(ri)1 Whiskey Redefines Rye: "Deerfield, Ill. – October 23, 2008 – Beam Global Spirits & Wine, Inc., (NYSE: FO) a global leader in premium spirits, expands its award-winning whiskey portfolio with the introduction of (rī)1 Whiskey, the company’s first ultra-premium rye whiskey. Debuting nationwide this October in limited quantities, (rī)1 (pronounced “rye one”) is set to elevate the ultra-premium whiskey category, offering consumers a refined flavor, a striking look and a new take on cocktail couture. 'The traditional rye whiskey category takes on a modern look and feel with the introduction of (rī)1,' said Mara Melamed, Brand Manager, (rī)1. '(rī)1 is a cutting-edge spirit for today’s top tastemakers and cocktail drinkers who are looking to expand their ultra-premium spirits repertoire. (rī)1 brings cocktails to life by celebrating smooth rye flavor notes, and its stylish packaging and simple name showcase a fresh take on a classic spirit.'

Bottled at 92 proof, (rī)1 features a light, slightly spicy flavor and a long, luxurious finish. Straight, the nose offers a gentle, peppery nod to its rye heritage. Cut with water, the scents of dried fruit and cinnamon push to the front, providing a rich palate experience."