Intel's USB Rock Star - Ajay Bhatt

This is absolutely hilarious. ;-)



Intel ad campaign remakes researchers into rock stars - OregonLive.com: "Ajay Bhatt is about to be famous. Sort of. Intel picked the Beaverton researcher as one focus of a national ad campaign that launches Monday, highlighting the people behind the chip maker's technology and making light of the obscurity in which they labor. The concept is simple: What if Bhatt, and Intel's other scientists, were treated like rock stars?"

Intel Ad Says Tech Geeks are Rock Stars - Tom's Hardware: "The campaign carries with it a tagline under the Intel logo, which labels the company as “Sponsors of Tomorrow.” While Intel has advertised with commercials before (remember the dancing bunny men and the Intel Inside chime?), this time around the chipmaker wants to boost its image so that consumers will prefer Intel-made chips over the competition."

Intel Fellow – Ajay V. Bhatt: "Bhatt is an industry-recognized expert in the area of I/O technologies. At Intel, Bhatt has been instrumental in driving definition and development of broadly adopted technologies such as USB, Accelerated Graphics Port, PCI Express, Platform Power management architecture and various chipset enhancements. Bhatt joined Intel in 1990 as a senior staff architect on the chipset architecture team in Folsom."