Moleskine Branding

I'll admit to being a longtime Moleskine guy. I've filled up many of them over the last 8 years or so. But they've become quite expensive. Just last week I was at Border's looking for a new journal. The Moleskine was $17.95, the very good knock-off (and nearly identical) Picadilly was $4.95.

Unify, Simplify, Amplify: How Moleskine Gets Branding Right - Co.Design: "Ken Carbone dissects how the Moleskine brand is both expanding and staying true to what makes people love their brand. Last month I offered some branding advice based on the belief that, in order to win, companies need to Unify, Simplify and Amplify their brand message. This month I will showcase my first example of a brand that puts this formula into practice -- the Italian brand Moleskine, or as they pronounce it in Italy, 'mol-a-skeen-a.' Moleskine is the “little black dress” of notebooks. Like that fashion staple, it is a blank canvas for personal expression ready to be dolled up at the creative whim of its owner. "